I used to take it personally when someone would unsubscribe from my newsletter. I would think:
- Am I not good enough?
- Am I not providing them with valuable information?
- Why are they so mean?
- Did I offend them?
- Did I promote products and services too much?
Luckily my coach would describe this as “marketing”. Marketing is the process in which you filter out who will buy from you and who won’t ever purchase from you.
He’s right. If they unsubscribe, let them unsubscribe. If they aren’t going to read your newsletter they are certainly not going to pull out their credit card to purchase a product or service from you. So let them go. Focus on those who are on your list and continuing to build your list. When they unsubscribe they are doing you a favour and although it hurts it’s just an icicle through the heart. It hurts at first but then the pain just melts away.
If you like this post, please consider buying me a coffee.Written by Sandra De Freitas
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Does this Blogsite Make My Wallet Look Fat?"
July 17th, 2008
Do you write a newsletter, a blog or other articles? Do you just post them in one place? Why? Make the most of your content by reusing and recycling your content. What does this mean? Take your newsletter article and put it on your blog. Take your blog post and put it on your newsletter. Take your articles and post them on your newsletter and blog. Take all 3 and post them on article banks. Article banks are online sources where you can deposit your articles for others to use on their blogs, newsletters, magazines, newspapers etc. They must keep your author bio on your article so you still get the credit for it. Sometimes they are used to find experts for interviews or teleclasses.
There are many Article Banks out there and you can spend hours posting your articles on each one of them, or you can post your article once and have a service post them on 100’s of other sites for you. This service is www.SubmitYourArticle.com and it will save you time and generate tons of traffic to your site. Make this part of your marketing homework for the day!
If you like this post, please consider buying me a coffee.Written by Sandra De Freitas
If you liked this tip check out our Help Desk at
HelpDeskForCoaches.com,our products at
TechToolsForCoaches.com and our book
Does this Blogsite Make My Wallet Look Fat?"
June 20th, 2008
This is a question I get all the time. Here’s just part of the long answer.
A website (a traditional site created with html) becomes a pain to maintain. You either need to know html, have expensive software to update it or have your web person update it when they have time.
A blogsite is easy to maintain and you can update from any computer in the world (yes macs and PCs) with internet access.
Google and other search engines are giving priorities to blogs over regular sites for many reasons. Two main reasons are that blogs are updated with fresh content more frequently than regular sites and blogs are structured in a way that makes it easier for Google to find, index and add them to their list of results.
With blogsites you can:
* create static pages such as “our services”, “our products”, “contact us” etc.
* maintain your own website
* blog by posting articles, tips, promotions, etc.
* interact with web visitors and start building a relationship with them
* promote your newsletter, services, affiliate programs
* get Google to fall in love with you and your site as it’s built with search engine optimization in mind
* take advantage of web 2.0 functionality
* add media to your site easily
All this and more is available in our book “Does This Blogsite Make My Wallet Look Fat? How to use a WordPress Blogsite to make money, attract clients and gain expert celebrity status”. To order your copy visit www.WordPressBlogsites.com
If you like this post, please consider buying me a coffee.Written by Sandra De Freitas
If you liked this tip check out our Help Desk at
HelpDeskForCoaches.com,our products at
TechToolsForCoaches.com and our book
Does this Blogsite Make My Wallet Look Fat?"
May 15th, 2008
It’s 2:30pm eastern. I’ve been up since about 9:30am. I was exhausted from yesterday’s long drive to Niagara Falls to speak at a conference. If I could, I would have slept all day as I feel my spring cold coming on. That will teach me to wear a jacket until the weather gets warmer.
I woke up and wrote my newsletter and a couple of blog posts. I finished at about 12:30 and took the dogs out. I came back to my laptop for a second before making my lunch and found that I had a techie emergency to fix. It was 2pm when I finally fixed the problem and made and ate my lunch.
2:10 back at the computer and trying to get through 80+ emails, while my internet access has seemed to slowed down at a snail’s pace! As I start thinking about how I wish my internet access could keep up with my brain, I think “Should I take a break? Make a coffee? Call my boyfriend and share how frustrated I am with the internet?”. Just then my “new email” notification pops up and I think “Please be good news. Please be good news…I could use some good news”. Here is the email I received:
Just a quick message to say that you produce THE MOST useful newsletter I have come across - and I have subscribed to many over the years! The whole two minute idea is just perfect for us busy coaches and I have clicked forward on links several times and integrated various suggestions into my business management. You are clearly committed to delivering true value to your network and I am so grateful.
With warm wishes
Corrina Gordon, CPCC
You Inspire Me Coaching (www.youinspireme.co.uk)
Cambridge, England
Wow! I’m sure glad I woke up today and wrote my newsletter. I’m also so happy that there are fabulous people out there who do acknowledge your work especially on the days that you need a virtual pat on the back! Thanks Corrina!
If you like this post, please consider buying me a coffee.Written by Sandra De Freitas
If you liked this tip check out our Help Desk at
HelpDeskForCoaches.com,our products at
TechToolsForCoaches.com and our book
Does this Blogsite Make My Wallet Look Fat?"
April 8th, 2008
